Preferred’s Co-Operative Marketing Program service has been fundamental in providing additional exposure and has effectively showcased ATELIER Playa Mujeres across the various booking channels of Preferred Hotels & Resorts and I Prefer, resulting in an increased conversion rate.

MARCELA MALDONADO, LEISURE SALES DIRECTOR

The Co-Operative Marketing Program service from Preferred Hotels & Resorts has been essential in increasing our hotel's visibility in key markets. Through the marketing programs available on this platform, digital campaigns, and presence across key channels, we have successfully highlighted our strengths, enhanced ourbrand positioning, and seen steady growth in direct bookings.

DENYS MONTES DE OCA, EXECUTIVE CORPORATE DIRECTOR OF SALES AND MARKETING

Since we joined the Preferred Co-Operative Marketing Program, the impact has been both clear and compelling. Bookings through Preferred’s channels surged by 129%, while revenue climbed 95% year over year. What really stands out is the fact that Preferred is now driving twice as many bookings as before — that’s a major shift in our distribution landscape. On top of that, I Prefer bookings grew by 84%, underscoring the program’s ability to tap into a loyal, high-value audience. It’s definitely broadened our reach.

MIA GIOBBI THOMAS, VICE PRESIDENT OF SALES & MARKETING

As a new participant in the Preferred Marketing Program, we experienced a clear increase in bookings and revenue through Preferred Channels. The program has also been important in providing additional exposure, supported by halo bookings - guests who discovered us through the co-operative marketing program campaigns but chose to book directly. This enhanced visibility has directly contributed to an improved conversion rate, and we are very pleased with the results to date.

SIMONE MARIGILANI, GENERAL MANAGER

Partnering with Preferred’s Co-Operative Marketing Program has been a valuable addition to our strategy at The Eliot. From 2023 to 2024, revenue from Preferred’s branded channels rose by 85%, and we experienced a 38% increase in I Prefer member bookings. We also saw a 15% increase in halo bookings — direct reservations that can be traced back to Preferred’s marketing campaigns — highlighting how the program drives high-intent travelers who ultimately book on our own channels. It’s rare to find a marketing initiative that delivers value across both branded and direct touchpoints. We’re very pleased with the results.

PASCALE SCHLAEFLI, GENERAL MANAGER

Preferred’s Co-Operative Marketing Program service has been fundamental in providing additional exposure and has effectively showcased ATELIER Playa Mujeres across the various booking channels of Preferred Hotels & Resorts and I Prefer, resulting in an increased conversion rate.

MARCELA MALDONADO, LEISURE SALES DIRECTOR