This Policy was last updated August 13, 2025

This Privacy Policy (“Policy” or “Privacy Policy”) describes how Preferred Travel Group (“PTG,” “we,” “us,” or “our”) collect, use, share, and protect the personal information of our customers, hotel guests, loyalty program members (collectively, “Customers”), job applicants, and business-to-business (“B2B”) whether collected when you use our online websites, electronic forms or mobile applications and offline which we own and operate as the data controller (collectively, the “Site(s)” or “Services”), and describes your rights, however access and/or used, whether via personal computers, mobile devices, tablets or other means.

This Privacy Policy does not govern information we process in our role as a data processor and service provider on behalf of our Member Hotels or that is otherwise collected by our Member Hotels. We partner with hotels to provide you with products and services (“Member Hotels”). Our Member Hotels are independently owned and operated and PTG does not manage or control them or their data practices. For details about our processing of data from Member Hotels (“Member Hotels Data”), please see the “From Our Member Hotels” section below.

Additionally, please note that Section I of this Policy below, which describes our collection and use of information practices through our Services, also serves as our Notice at Collection for California residents for purposes of the California Consumer Privacy Act (“CCPA”).

By using our Services, you agree to this Privacy Policy. Any changes to this Privacy Policy will become effective upon posting of the revised Policy on the Internet, accessible through our Sites and App.

This Privacy Policy has been designed to be reasonably accessible to people with disabilities. If you experience any difficulties accessing the information in the Policy, please email us at Privacy@PreferredHotels.com.

Click on any section to expand and view more information:

I. Notice at Collection; Collection and Use of Information

The table below and additional paragraphs immediately following the table are a summary of the categories of Personal Information we have collected over at least the last 12 months, the purposes for collection and use of that Personal Information, and how long we keep each category of Personal Information.

To opt-out of the “sale” or “sharing” of your “personal information” for advertising purposes, as these terms are defined in applicable law, you must (1) visit our Cookie Preferences Center and (2) make a request to opt out through this data request form. If located in the EEA, UK or Switzerland, view your rights and choices in Section VI below.

1. Customer Notice

Categories of Personal Information We Collect	Our Business or Commercial Purposes for Collection and Use of Your Personal Information
a. Personal Identifiers such as your name, postal/mailing address, telephone number, mobile phone number, title, email address, username and password for your PTG account and I Prefer loyalty program	We do sell or share your Personal Identifiers (primarily email address) with third parties for targeted advertising. We use this information to: Manage your purchases, reservations, events, services and refunds; Personalize your experience with us, including promotional communications sent through email and text messages; Manage your stays and events you registered for and/or participated in; Provide you with customer service, including responding to your inquiries, service questions and feedback, fulfilling and verifying requests made pursuant to this Policy; Notify you if you are given a promotion; Facilitate the I Prefer Rewards loyalty program; Inform you about new products, features, updates, and special promotions, including third-party offers or products we think you might find interesting; and Serve you ads about products and offers.
b. Commercial Information, including properties viewed; reservation details; dining, recreation, and leisure activities you purchased or viewed while on our Services; travel-related details such as arrival or departure transportation and times; and other purchasing or consuming histories or tendencies	We do not sell or share Commercial Information with third parties for targeted advertising. We may use this information to: Manage your purchases, reservations, events, services, and refunds; Personalize your experience with us, including promotional communications sent through email messages; Manage your stays and events you registered for and/or participated in; Provide you with customer service, including responding to your inquiries, service questions and feedback, fulfilling and verifying requests made pursuant to this Policy; Facilitate the I Prefer Rewards loyalty program; Inform you about new products, features, updates, and special promotions, including third-party offers or products we think you might find interesting; and Serve you ads about products and offers.
c. Financial Information, including billing address, payment type or method, and charge or credit card number	We do not sell or share your Financial Information. We use it only to complete a purchase or special offer, service or refund and to facilitate the I Prefer Rewards loyalty program.
d. Device, Internet and Network Activity Information, Online Identifiers such as your IP address, device type and settings, device identifiers, browser type and settings, operating system, ISP and mobile network provider, web beacons, pixels, and usage information, such as the time and date of your visits and the content./p>	We sell or share your Device, Internet and Network Activity Information, and Online Identifiers with third parties for targeted advertising. We also use this information to: Personalize your experience with us, including promotional communications sent through email and text messages; Provide access to our Services in a form that can be viewed most easily from your device; Determine the general geographic region from which you are accessing the Services, using your IP Address, which allows us to present appropriate content and inform you of special rules or rights that may apply to people in your jurisdiction; Review statistical information about the use of the systems in order to improve their design and functionality, to understand how they are used, and to assist us with resolving questions; Recognize you, your device or your browser when you use our services so that we can facilitate navigation and display information more effectively; Track responses to our e-mails and advertisements; Inform you about new products, features, updates, and special promotions, including third-party offers or products we think you might find interesting; and Serve you ads about products and offers.
e. Demographic Information including gender and age	We sell or share your demographic information with third parties for targeted advertising. We also use this information to: Help us personalize your experience with us, including promotional communications sent through email and text messages.
f. General location information (e.g., zip code and IP address)	We sell or share your general location information with third parties for targeted advertising. We also use the information to: Assist you in your search for nearby services and properties; Personalize your experience with us, including promotional communications sent through e-mail and text messages; Provide you with information about new products, features, updates, and special offers, including third-party offers or products we think you might find interesting if you have consented to this; and serve you ads about products and offers. If you are registered with I Prefer, we may also receive the location of your residence from the address you enter.
g. Medical and Health Information you may provide relating to accessibility, allergies you make us aware of, or medical incidents that happens at one of our properties This information is considered “sensitive” under certain U.S. state privacy laws.	We do not sell or share this Medical and Health Information. We use this information to: Provide you with customer service.
h. Audio and Visual Information, including video footage/photos of you when you are at our properties, through our CCTV cameras and video and/or audio security footage, and when we collect voice recordings if you call our reservations line or contact us for customer service	We do not sell or share Audio Visual Information. We use this information to: Provide you access to our premises; and Maintain the security of our premises and the safety of customers, guests, contractors, and employees.
i. Inferences drawn from Personal Identifiers, Demographic Information, Device, Internet, and Network Activity, Online Identifiers, General Location, and Commercial Information to create a profile about a consumer reflecting the consumer’s hotel preference, which may include characteristics, predispositions, behavior, and attitudes, abilities, and aptitudes, hobbies, interests, and travel behavior	We sell or share inferences with third parties for targeted advertisements. We also use this information to: Facilitate the I Prefer Rewards loyalty program; Inform you about new products, features, updates, and special promotions, including third-party offers or products we think you might find interesting; and Serve you ads about products and offers.

2. Job Applicant Notice

Categories of Personal Information We Collect

Our Business or Commercial Purposes for Collection and Use of Your Personal Information

a. Personal Identififers such as your name, postal/mailing address, telephone number, mobile phone number, title, and email address

We do not sell or share Personal Identifiers for Job Applicants. We use this information to:

Process your application for a job with PTG;
Conduct a background check (prior to confirming your employment with PTG); and
Conduct internal research and analytics.

b. Professional or Employment-Related Information, including your employment history, resume, cover letter, and references as necessary to consider you for job openings

We do not sell or share Employment Information. We use this information to:

Process your application for a job with PTG;
Conduct a background check (prior to confirming your employment with PTG); and
Conduct internal research and analytics.

c. Non-public Educational Information, including your education history, transcript, writing samples, and references as necessary to consider you for job openings

We do not sell or share Non-public Educational Information. We use this information to:

Process your application for a job with PTG;
Conduct a background check (prior to confirming your employment with PTG); and
Conduct internal research and analytics.

3. B2B Partners

Categories of Personal Information We Collect

Our Business or Commercial Purposes for Collection and Use of Your Personal Information

a. Personal Identififers such as your name and email address

We do sell or share your Personal Identifiers (primarily email address) with third parties for targeted advertising. We use this information to:

Process your business, including providing, researching, developing and improving products or services;
Execute and process agreements;
Manage relationships, including development, execution and analysis of market surveys and marketing strategies;
Advertise and marketing products and services; and
Communicate with you.

b. Professional or Employment-Related Information, , including name of organization and dealings with PTG on behalf of yourself or the relevant B2B partner

We do sell or share your Employment Information with third parties for targeted advertising. We use this information to:

Process your business, including providing, researching, developing and improving products or services;
Execute and process agreements;
Manage relationships, including development, execution and analysis of market surveys and marketing strategies;
Advertise and marketing products and services; and
Communicate with you.

4. For all Users of our Services

Categories of Personal Information We Collect

Our Business or Commercial Purposes for Collection and Use of Your Personal Information

a. Additional Uses For All Categories Listed Above

If we determine a policy violation has occurred, to enforce our rights, or to enforce agreements;
If we believe such processing is necessary to identify, contact, or bring legal action regarding the rights and property of ourselves or our affiliates;
To enforce our rights or protect against unauthorized access to our systems or other inappropriate use of our services, products, or other services;
To comply with laws, regulations, court orders and subpoenas or similar requests for information by authorities;
To protect your safety and the safety of others;
To perform audits;
To contact you about Site or policy updates;
For research and analytics, including to identify usage trends, and to improve and update our products and services; and
To assist us in fraud prevention or investigation, all on the basis of our legitimate interest in the continuation of our commercial activities and the protection of our rights;

We do not collect or use any Sensitive Personal Information for any purpose outside the purpose for which it was shared with us, as described in the chart above.

Retention. We will retain your Personal Information for as long as is needed to carry out the purposes we’ve described above, and in accordance with law.

Relationship	Retention Period
Potential Customers	Up to 3 years from your last action and then deleted or archived to comply with legal retention obligations.
Existing Customers	The duration of our commercial relationship and for up to 10 years and then deleted or archived to comply with legal retention obligations.
Cookies and Similar Technologies	Up to 12 months from the moment they were installed on your device.

Non-personal information. We may collect, use and share publicly available, aggregate or de-identified information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. We do not re-identify de-identified information.

II. Sources of Your Personal Information

We collect and obtain Personal Information from:

Directly From You (either offline or through the Sites or App). For example, when you:
- Register for an I Prefer rewards loyalty account
- Make reservations through our Services
- Attend an event
- Sign up to receive promotional communications
- Submit a request to or contact our customer service team
- Apply for a job through our sites
Automatically through Cookies and Similar Technologies. For example, when you:
- Visit and navigate our Services on any device
- Enable location-based features on our Services
- Click on sponsored links or third-party advertisements
For more information about our use of cookies and other tracking technologies to collect Personal Information about you automatically, please refer to the section VIII, “Cookie Notice” below.
From Service Providers and Contractors. For example, we work with service providers and contractors who collect Personal Information on our behalf in order to provide services to us, such as:
- Offer and improve products and services
- Provide IT development and support
- Host and carry out marketing and business studies and marketing campaigns
- Verify your information
- Authenticate payments and process orders and payments
- Provide fulfilment services
- Provide delivery services
From Our Member Hotels. We may receive Personal Information about you from Member Hotels. For example, when you:
- Register for an I Prefer rewards loyalty account
- Make reservations through our Services
- Attend an event
- Sign up to receive promotional communications
Data we receive from Member Hotels may include all categories of Personal Information listed above in the chart. Our processing of Member Hotels Data is governed by the terms of our service agreements with our Member Hotels, and not this Privacy Policy.

In the event we are permitted to process Member Hotels Data for our own purposes, we will process the Member Hotels Data in accordance with the practices described in this Privacy Policy. We are not responsible for how Member Hotels treat the information we collect on their behalf, and we recommend you review their own privacy policies.
From Other Entities. We may receive Personal Information about you from other sources. For example, this may include receiving Personal Information from:
- Travel agents and alliance partner websites that allow you to link your I Prefer loyalty rewards with alliance partner loyalty rewards programs.
- Social media sites, including Facebook, YouTube, and Instagram. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site, which you can control. For more information about how you can customize your privacy settings and how such social media sites treat Personal Information, please refer to their privacy policies and terms of use.
- Other websites, including those of non-Member hotels, marketing affiliate sites, online advertising networks, and analytics vendors.
- Companies that provide Personal Information to supplement what we already know about you, including data aggregators and trade publications. Certain parties might link your name or email address to other information they have collected. That might include past purchases or reservations made offline or online. It might also include Device, Internet and Network Activity Information, Online Identifiers (IP Address, cookie IDs and Device IDs).
From Government Sources. We may collect Personal Information from government sources to help us with engaging in fraud monitoring and prevention, compliance with applicable laws and regulations.
From Other Users. We may collect Personal Information from other users, such as:
- A spouse who contacts us on your behalf or from your friends who provide us with your information in order to invite you to events you may be interested in
From Publicly Available Sources. For example, we collect:
- Information in the public domain
- Data available in open government databases to help us with fraud monitoring and prevention, compliance with applicable law and regulations, reviewing and processing your employment application and other information
- As otherwise permitted by law
By Combining Personal Information. For example, we may:
- Combine Personal Information that we collect offline with Personal Information we collect through our Services
- Combine Personal Information we collect about you from the different devices you use to access our Services
- Combine Personal Information we get from third parties with Personal Information we already have about you

III. Our Legal Basis for Processing Information

If you are accessing the Services in the European Economic Area (“EEA”), then applicable law requires us to ensure that we only process your Personal Information when we have a valid legal basis to do so. We will only process your Personal Information:
If it is in our legitimate interests or the legitimate interests of others (such as our Member Hotels) to use your personal information. For example, it is in our legitimate interests to use your Personal Information to maintain and improve the Services. If you would like further information about how we decide when a particular use is in our legitimate interests, you may contact us using the contact details at the end of this policy.
If we need to use your personal information to perform our obligations under a contract we have with you (including, for example, processing your reservations, fulfilling your travel-related orders, and administering our I Prefer loyalty program).
If we have your consent. Sometimes we may ask for your consent to use certain types of Personal Information (e.g., by asking you to tick an online box). In these circumstances, your consent will be our legal basis for processing your Personal Information. If you have provided consent, you may withdraw it at any time. You may do this by “opting out” where we give you the opportunity to do so, or by contacting us using the contact details at the end of this policy.

IV. Disclosures of Personal Information to Other Entities

During at least the past 12 months, we have disclosed the Personal Information outlined in the table above with the following categories of entities:

Internally: We disclose all categories of Personal Information listed above with other PTG businesses who jointly use Personal Information for the purposes described in this Privacy Policy, where this is acceptable under applicable law.
Member Hotels: We disclose all categories of Personal Information listed above in Section IA with Member Hotels, including your contact information and I Prefer loyalty rewards program account status, information, and number as necessary to fulfil your reservation, provide the I Prefer loyalty rewards program, to respond to your questions, comply with your requests, and otherwise comply with the law. We also disclose Device, Internet and Network Activity Information, Online Identifiers to Member Hotels for their advertising and marketing purposes. Member Hotels are independent entities, and their processing of information is subject to our agreements with them and their own privacy policies. If you wish to opt out of such our sharing your Personal Information with Member Hotels,click here and opt-out of cookies here.
A Business That Acquires Us or Our Assets, in a Business Transfer: If another party acquires all or substantially all of our assets, all categories of Personal Information listed above, and any other information that we have collected in connection with the Services, will be transferred to that party as part of our business assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information will be considered part of our assets that can be sold or transferred to third parties.
Government Authorities, Legal Rights and Actions. We will disclose all categories of Personal Information listed above with various government agencies if required or requested to do so by law, or if we believe such action is necessary or advisable in order to: (1) conform to the requirements of the law or comply with valid legal process served upon us; (2) protect or defend our legal rights or property, the Services, or our customers or users; (3) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use; and/or (4) any other reason in our sole discretion. We may also use IP address or other Device, Internet and Network Activity Information, Online Identifiers to identify users, and may do so in cooperation with copyright owners, Internet Service Providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.
Third Parties. With your consent (or where you do not decline where permitted by law), we disclose General Location Information, Device, Internet and Network Activity Information, and Online Identifiers to third parties, such as our advertising and marketing partners, media partners and platforms, data analytics providers, social networks, and Member Hotels. PTG may work with advertising partners to serve you interest-based advertisements. If you do consent (or do not decline where permitted by law) to have your Personal Information shared, your Personal Information will be disclosed for targeted advertising to such third parties.
Service Providers and Contractors: We disclose all categories of Personal Information listed above with Service Providers and Contractors to perform services on our behalf, such as payment processing, email marketing, website analytics, marketing and promotions, advertising technology services, cloud data storage, technology support, and customer service. These Service Providers and Contractors will access all categories of Personal Information as necessary for them to perform their duties. For example, we will share bank details and payment card information with payment processors when you provide a payment card in connection with a purchase. When we share Personal Information with Service Providers and Contractors our contracts prohibit them from using or sharing your Personal Information for any reason except to assist us in operating our business and providing Services to you.
Facilitating Requests: We disclose all of the categories of Personal Information listed above at your request or direction.
Consent: We disclose all of the categories of Personal Information listed above if we have let you know what information will be shared, with whom, and obtained your consent.

V. Our Use of Artifical Intelligence

We may use your Personal Information in connection with artificial intelligence on our site or other sites for the following purposes:

To enhance your experience, including to display personalized content and ads based on your interests;
To provide you with special offers and summaries of property reviews and articles;
To display your language and dialexts within our virtual agents' experience;
To enhance site security; and
For automated decisions about delivery of advertising, offers, and other information.

VI. Your Rights and Choices in the EEA under the General Data Protection Regulation (GDPR), the United Kingdom (UK) and Switzerland

If you are in the EEA, the UK, Switzerland, and certain other countries with similar data protection laws, you have additional rights in relation to your Personal Information. You have the right to request that we:

provide access to any Personal Information we hold about you;
update any of your Personal Information which is out of date or incorrect;
delete any Personal Information which we are holding about you;
restrict the way that we process your Personal Information;
prevent the processing of your Personal Information for direct marketing purposes;
provide your Personal Information to a third-party provider of services;
provide you with a copy of any Personal Information which we hold about you; or
consider any valid objections which you have to our use of your Personal Information.
stop using fully automated decision making, including for profiling, with significant legal effect, and request a manual decision-making process instead; or
contest a decision based solely on automated processing.

To exercise your rights, click here or contact us at any time using the contact details at the end of this privacy policy.

We will consider all such requests and provide our response within a reasonable period (and in any event within any time period required by applicable law). Please note, however, that certain Personal Information may be exempt from such requests. If an exception applies, we will tell you this when responding to your request. We may request you provide us with the information necessary to confirm your identity before responding to any request you make.

Email Communications: You may ask us to stop using your Personal Information for direct marketing purposes at any time. If you wish to do this, please follow the removal instructions in any email messages you receive, or contact us using the contact information provided at the end of the Privacy Policy below or click here.

If located in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities in Europe is available here.

VII. Your Rights and Choices in the United States

If you are resident of certain states in the U.S., you have the following rights regarding your Personal Information (subject to certain exemptions). For B2B partners who reside in California only, and job applicants who reside in California only, you are also entitled to these rights:

Your Rights	Description of Your Rights
a. Right to Know & Access	You have the right, up to two times every 12 months, to ask us to disclose the categories of Personal Information we have collected about you, the categories of sources from which we collected it, our business or commercial purpose for collecting, selling, or sharing Personal Information about you, the categories of Personal Information we sold or disclosed, the categories of third parties to whom we have shared Personal Information about you, and the specific pieces of Personal Information we collected about you. You have the right to request a portable copy of your Personal Information. In some states, you also have the right to receive a lists of the specific third parties with whom we might share your Personal Information.
b. Right to Correct and Delete	You have the right to send us a request to correct or delete Personal Information we have about you, subject to certain exceptions allowed under applicable law.
c. Right to Opt-Out of the Sale and Sharing of Your Personal Information (Opt-out of Targeted Advertising)	You have the right to request that we not sell, or share for targeted behavioral advertising, your Personal Information. To opt-out of the “sale” or “sharing” for targeted advertising of your Personal Identifiers (primarily your email address), Demographic Information, and General Location Information and Inferences, click here or send an email to Privacy@PreferredHotels.com with your request. To opt-out of the “sale” or “sharing” for targeted advertising of your Device, Internet, and Network Activity Information, Online Identifiers, click here.
d. Right to Send Opt-out Preference Signals; Global Privacy Control	We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals. This opt-out method only applies to the category of Device, Internet and Network Activity Information, Online Identifiers and only for the device or browser which sends the opt-out preference signal. We do not associate the opt out preference signal with your consumer profile, which may include your name, email and phone number.
e. Right To Not Be Discriminated	You have the right not to be discriminated against if you exercise any of these rights, for example by receiving a different quality of services.
f. Rights related to Automatic Decision Making (ADM)	You have the right to opt out of profiling in furtherance of decisions with legal or significant effects using ADM, the right to access meaningful information about ADM logic; and request human review of any decision made using ADM.
g. Right To Appeal	In certain U.S. states, you may have a right to appeal decisions concerning your ability to exercise your consumer rights.

Authorized Agent. Applicable law may permit you the right to appoint an authorized agent to exercise these rights for you. Under certain applicable laws, an authorized agent is a natural person or a business entity in the applicable state that a person has authorized to act on their behalf subject to the requirements. If you would like to designate an authorized agent to submit a request to know, a request to delete, or a request to correct Personal Information on your behalf, please e-mail us at Privacy@PreferredHotels.com. When submitting the request, please ensure the authorized agent identifies himself/herself/themselves as an authorized agent. We will require written proof of the agent’s permission to do so and we will need to verify your identity directly. Once verified, your authorized agent may act on your behalf.
How to Submit a Request.
To exercise your rights above click here, email us at Privacy@PreferredHotels.com, or call 1 (866) 990-9491. To opt-out of Cookies, click here or use the Opt-Out Preference Signal triggered through your browser if available.

In order to respond to your request, we may validate your email address if you have an account with us. If you use an authorized agent to exercise rights for you, we will confirm that the agent is authorized by you.

When you make a request to access, correct, or delete your information, we will generally confirm receipt of your request within 10 days, and respond within 45 days, though in some cases we have the right to take additional time if needed. We will provide notice of the extension within the first 45-day period.

We acknowledge that you may have rights under U.S. State Privacy Laws in connection with the Personal Information we process on behalf of our Member Hotels. If Personal Information about you has been processed by us as a service provider on behalf of a Member Hotel and you wish to exercise any rights you have with such Personal Information, please inquire with our Member Hotel directly. We will support them to the extent required by applicable law in responding to your request.
How We Verify Your Identity. We will take reasonable steps to verify your identity prior to responding to your requests. For example, we may utilize third party verification steps which may vary depending on the sensitivity of the Personal Information and whether you have an account with us.
Financial Incentivces. Our I Prefer loyalty program requires you to provide Personal Information to join the program so we can associate the program benefits with your account. We calculate the value of this program as the difference between the I Prefer Member Rate (the rate for members of the I Prefer Program) and the Non-Member Rate (rate for individuals who are not members of the I Prefer Program) for each Hotel stay. When you participate in the I Prefer loyalty program, you agree to the terms and conditions of the program. Participation in the program is optional. You may opt-out, or withdraw from the program at any time by contacting member services or by calling 1 (866) 990-9491. You can find more information on the I Prefer Program and its terms here.
Users Under 18. Note that PTG is not intended for users under the age of 18. We do not knowingly sell Personal Information from anyone under the age of 18. Please see our section titled “Minor Children” for more information.

VIII. Cookie Notice

Cookies & Other Similar Technologies
Our Services collect Device, Internet and Network Activity Information, Online Identifiers about you through the use cookies and other tracking technologies placed by PTG and third parties (collectively, “Cookies”).

A “cookie” is a tiny file that is stored on your device (e.g., your computer or mobile device). It contains a unique identifier, as well as the address and other information about the site you are visiting. Some cookies are essential in order to enable you to move around our Services, and visit our Site and use its features. Other cookies collect information about how visitors use the Site (for instance, which pages visitors go to most often, and if they get error messages from web pages).

We and third parties may also utilize other tracking technologies like pixels, flash objects, APIs, and mobile software development kits (SDKs) and tags. These are small strings of code that are placed on our Site, in the emails we send to you, or in our digital advertisements. When you access a page or platform containing one of these technologies, you establish a communication with a web server, which collects certain information about your computer or device.

These Cookies allow us and third parties partners to (i) collect Personal Information about you over time and across different websites, apps, and devices when you use our Services, (ii) facilitate Site administration and navigation, (iii) better understand and improve our Sites and Services, (iv) determine and improve the advertising shown to you here or elsewhere, and (v) provide you with a rich user experience. For example, where permitted by law, we use third-party vendors, such as VWO, to record your interactions with and usage of our website, including the features you engage with, how you navigate, and your click/touch, movement, scroll, and keystroke activity, to support and improve the functionality and performance of our websites. We also use Cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) to inform, optimize, and display ads based on your past visits to the Sites, where permitted by law. Our first party tracking technologies do not track our visitors off our Site. Both first party and third party tracking technologies are not used on every page of our Site, nor for every user visit.
Opting-Out of Cookies.
- Cookie Preference Center. You can opt-out of our use of Cookies for analytics and targeted advertising by visiting our Cookie Preference Center.
- Google Opt-Out. Google requires you to opt out directly with them. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences. For more information from Google, go to: https://policies.google.com/technologies/partner-sites.
- Global Privacy Control. If you are using a browser that supports the Global Privacy Control (“GPC”), https://globalprivacycontrol.org/, and have enabled the GPC, when you visit our Site, we will interpret that as a request to opt-out of Cookies.
To opt-out of our “sale” or “sharing” of any other category of your Personal Information as described in Section I(A) above, you will also need to submit a request here.
Promotional Communications
- Emails. You can opt-out of receiving promotional emails from us at any time by following the instructions to click on the unsubscribe link at the bottom of our emails, contacting us using the contact information provided at the end of the Privacy Policy below, or clicking here. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations. Please note that your opt-out is limited to the email address used and will not affect subsequent subscriptions.
- Text messages and phone calls. For text message communications and calls to your phone number, you may opt-out at any time by (i) for text messaging, texting “STOP” to the appropriate short code available from our confirmation text message; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of calls.
- Push Notifications. For push notifications or in-app messages, you may adjust the permissions in your mobile device or uninstall our App.

IX. Security of Your Personal Information

We take reasonable steps, including technical and organizational measures, to protect the security and integrity of all Personal Information we receive and process, including using encrypted transmission for sensitive information such as credit card information. However, please note we cannot guarantee that any information transmitted through the Internet or stored on our system or otherwise in our care will be completely safe from prohibited intrusion by others, or from access alteration or loss, as no data transmission or storage is perfectly secure. We want you to feel confident that we use reasonable security, but we cannot warrant the security of any information you provide or transmit to us.

X. Other Important Information

Transfers and Storage of Information
If you reside in a country other than the United States of America, you should be aware that the data that we collect from you will be transferred to, and stored in the United States. The laws of the United States may not protect the privacy of your information at the same level as provided by the laws of your country. In an effort to safeguard individual privacy, we will only transfer Personal Information from the EEA or the United Kingdom (UK) to the United States if one of the following applies: we have entered into an agreement using standard contract clauses (approved by the European Commission or a European data protection authority), or using the International Data Transfer Agreement (approved by the UK’s Information Commissioner’s Office) with our service provider, business partner, or Affiliate regarding the transfer or you give your express consent to the transfer.

If you have any questions about our transfer of Personal Information to the United States see the Contact Us details in Section 11 below.
Links to Other Websites, Content, and Resources
When you use the Services, you may sometimes be directed by links or other means to third-party websites and services that are not affiliated with the Websites or with us. When you go to unrelated websites or services, please note that we do not control their privacy and security. They may send their own cookies or other tracking technology to visitors or solicit and use your information in different ways than those described in this Privacy Policy. We cannot provide you with any information about third-party practices or the information collected or used by third-party websites or resources. Please exercise caution when you leave our Services for different websites or content, and review the applicable privacy notices.
Minor Children
The Services are directed to general adult audiences and are intended to be used only by persons who are at least 18 years of age. We do not and will not knowingly collect or process Personal Information from anyone we know to be under 18 years of age. We will delete any Personal Information collected that we later determine to be from a user younger than the age of eighteen (18) in accordance with our legal obligation.
Changes to this Privacy Policy
Privacy Policy reflects our current practices, and is subject to change and update from time to time. We will notify you about material by prominently posting a notice on our Site and modifying the “Effective Date” at the top of this Privacy Policy to indicate when such changes have come into effect, or otherwise as required by law. If we change this Privacy Policy in a material way, we will inform you through a notice advising of such change at the beginning of this Privacy Policy and on our Site

XI. Contact Us

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact Customer Service:

Email: Privacy@PreferredHotels.com

Phone: +1 (866) 990-9491

Mail: Preferred Travel Group
Consumer Privacy Policy
26 Corporate Plaza Drive
Suite 150
Newport Beach, California, 92660
USA

If you have any questions or concerns about our Privacy Policy or data processing, Email Privacy@PreferredHotels.com.

If you are in the EEA and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities is available here.